Welcome to our first ever HAR*Wired Travel Tech Week! Shayna & Steph will talk you through what to expect for this inaugural event created especially for travel advisors!

11:10am Keynote Sponsor

David Shull, Tern

11:15am Keynote: The Top 6 AI Marketing Trends for 2026

Dan Christian, Travel Trends Podcast

Kick off HAR*Wired with a look into the future of marketing. Our keynote will unpack the six biggest AI trends shaping how travel businesses will connect with clients in 2026, giving you fresh insights and practical takeaways to stay ahead of the curve.

11:45am APPetizer

Jessica Stephens, PTN Travel

Tune in for bite-sized tech tidbits from fellow advisors.

11:46am Feature Sponsor

Travel Edge

11:50pm Feature Session: AI Agents and Automations for Advisors

Oliver Catt, CATT

Discover how AI agents and simple automations can help Independent Travel Advisors cut hours off their weekly workload. We’ll explore practical ways to use AI and automation tools for research, client communication, and content creation, along with easy automations that streamline everyday tasks. Walk away with clear examples you can start applying right away to boost efficiency and free up time for selling travel.

12:20pm Feature Session: Empowering Advisors: Leveraging Online Platforms While Keeping the Human Touch. What’s next?

Valerie Luyk, TBO

As travel technology evolves, online platforms are shaping the future of how advisors work by simplifying complex tasks and streamlining bookings, payments, and customized itineraries. These tools empower advisors to work smarter while maintaining the personal, human touch that sets them apart. By reducing manual transactions and providing access to global inventory, advisors can leverage their deep knowledge of travel and destinations to craft unique, memorable experiences for clients and strengthen their relationships.

12:50pm Feature Session: The Hidden Costs of Status Quo: Why Travel Tech Must Catch Up

Jeremy Sulek, Brava Tech

The travel industry still runs on archaic infrastructure. It’s a system that slows down growth and adds unnecessary friction for advisors. In this session, we’ll explore why modernization isn’t optional anymore, and how aligning technology with today’s advisor economy will unlock the next era of travel entrepreneurship.

1:20pm Feature Session: Beyond the Stack: Finding the Signal with an 'Advisor OS'

Jason Block, WorldVia

The modern travel advisor is an entrepreneur, but too often the very technology meant to enable growth forces them into the role of an accidental CTO. In a world of endless apps, it’s time to stop asking "what's the best new tool?" and start asking, "what is the right strategic framework for my business?" This session introduces the concept of the 'Advisor Operating System'—a new mental model for creating a seamless technological environment that filters out the noise and delivers actionable intelligence. This isn't a sales pitch for a product or a network; it is a strategic conversation that will change how you evaluate every tool and partner, so technology serves your vision, not the other way around.

1:50pm Break

1:55pm Panel Sponsor

Brittany Lister, PTN Travel

1:58pm Panel Session: The Future of Travel Advisor Commissions: Technology, Payments, and Beyond

Kim Ricaurte, AirWallex

Mark Nauroth, Sion

Barbara Joseph, Virtuoso

Commission structures and payment systems are rapidly evolving alongside technology. This panel will explore what’s next for advisor compensation, from innovative payment solutions to changing commission tracking, and how suppliers and advisors can adapt for long-term success.

2:48pm Closing

Shayna Zand, Host Agency Reviews

11:14am Keynote: Sustainable Travel Tech: How Going Green Grows Your Business

Jess Patel, BSI Group

Companies that are leading the charge on adopting technology, especially tools that help their business operate in a more sustainable way, are winning business from values-aligned customers. Being able to credibly prove your commitment using tooling, automation, and certification is key to demonstrating your impact. This session will review tools you can use, how to prove to customers you are taking the right actions, and the benefits of operating sustainably.

11:44am APPetizer

Sherrie Webber, Incentive Connection Travel

Tune in for bite-sized tech tidbits from fellow advisors.

11:46am Feature Sponsor

Packy

11:50am Feature Session: Work Smarter Not Harder: Practical Automation Tips for Travel Advisors

Scott Rutz, Travefy

Running a travel business comes with endless moving parts, but not every task has to be done manually. This session will walk through practical automation strategies for client touch points, follow-ups, and back-office workflows, showing how simple changes can save hours and strengthen client relationships. You’ll leave with easy, actionable tips you can apply right away.

12:20pm Feature Session: Why Your Website is Your Most Valuable Business Asset

Jane Elzinga, Solstice Collective

Your website isn’t just a digital storefront, it’s the foundation of your brand, marketing, and revenue growth. In this session, we’ll explore how to maximize its value, from building trust and capturing leads to turning visitors into loyal clients.

12:50pm Feature Session: Unlock Efficiency: How to Build a Smarter, Leaner Tech Stack

Jake Peters, Fora Travel

Join Jake Peters, Co-Founder and CTO/CPO of Fora Travel, for a conversation on the travel advisor tech stack. Hear from Jake on ways to simplify your workflow, eliminate inefficiencies, and free up time to spend on work that drives your business forward. Whether you’re just starting out or fine-tuning your setup, this session will shed light on how to leverage the latest tech to power and accelerate your business.

1:20pm Feature Session: The AI-powered advisor: What’s hype, what’s real, and what to do now

Dayo Esho, TravelJoy

There’s a lot of AI hype out there. This session takes a look at how advisors are actively using it to save time and grow their business. We’ll explore practical ways AI is already accelerating client communication, itinerary creation, and marketing tasks. Walk away with clear, actionable ideas to future-proof your business, whether you’re an early adopter or AI skeptic.

1:50pm Break

1:55pm Panel Sponsor

Liam Mistry, Clear Journey

2:00pm Panel Session: Ultimate tech stack for travel advisors (what is tech stacking)

Ryan Campbell, Host - Wanderlust Campus

Amy Losics, Trevello Travel Group Canada

Chad Burt, Outside Agents

Courtnie Nichols, Travel Bash

This panel unpacks what a “tech stack” really means for travel advisors, breaking down how different tools from CRM and booking platforms to marketing and automation work together. You’ll hear real-world strategies on how to build and streamline your own stack to save time, boost sales, and deliver a better client experience.

2:50pm Closing

Shayna Zand, Host Agency Reviews

11:15am Keynote: Humanizing AI: How Conversational Tech Strengthens Advisor–Traveler Relationships

Dan Flores, Satisfi Labs

Companies that are leading the charge on adopting technology, especially tools that help their business operate in a more sustainable way, are winning business from values-aligned customers. Being able to credibly prove your commitment using tooling, automation, and certification is key to demonstrating your impact. This session will review tools you can use, how to prove to customers you are taking the right actions, and the benefits of operating sustainably.

11:45am APPetizer

Cecily North-Rudow, Dugan's Travels

Tune in for bite-sized tech tidbits from fellow advisors.

11:47am Feature Sponsor

Ophir Ben-Yitschak, Relavanti

11:51am Feature Session: Beyond Efficiency: Technology that Connects

Andrew Steward, Explore Worldwide

We will explore how travel technology can move beyond simple “efficiency” to strengthen the human connections at the heart of travel. We’ll look at the current challenges: depersonalised systems, industry pressures, and clunky tools before showing how purposeful innovation can empower agents, free up time for service, and create more meaningful customer experiences. By sharing Explore’s journey and vision, we’ll invite you to imagine a future where technology makes travel more human, not less.

12:21pm Feature Session: Human-Centered Automation: Making Every Email Feel Personal

Christina Vieira & Penny Cooper, Magic Made Simple

Even with the rapid rise of AI, clients still crave a personal touch and that starts with your emails. Templates don’t have to feel canned and automation doesn’t have to be cold. In this session, you’ll learn how to infuse every message with your voice, your story, and your client’s perspective, so your communication feels deeply personal, even when it’s automated. Discover how to use templates the right way, turning them into connection-building tools that reflect who you are and create real resonance at every stage of the client journey.

12:51pm Feature Session: Less Copying and Pasting and More Connecting: A Tech Blueprint for Travel Advisors

Sandy Saburn, Gifted Travel Network

Every travel advisor has the same 24 hours in a day, but the most successful ones use technology to make those hours count. In this session, you’ll learn how to create a tech stack that works for you that will automate repetitive tasks, improve client communication, and free up time to focus on building relationships and growing your business.

1:21pm Feature Session: The First Look: HAR Annual Report Highlights

Shayna Zand, Host Agency Reviews

Jenn Myers, Host Agency Reviews

There’s a lot of AI hype out there. This session takes a look at how advisors are actively using it to save time and grow their business. We’ll explore practical ways AI is already accelerating client communication, itinerary creation, and marketing tasks. Walk away with clear, actionable ideas to future-proof your business, whether you’re an early adopter or AI skeptic.

1:51pm Break

1:56pm Panel Sponsor

Ben Armstrong, FamVia Travel

2:01pm Panel Session: Beyond the Algorithm: Keeping Travel Personal in a Tech-Driven World

Emma Weissman, Co-Host - TW/TravelAge West

Jamie Biesada, Co-Host - TW/TravelAge West

Jenn Lee, Vacation Planners/TPI

David Shull, Tern

David Chait, Travefy

With AI, automation and new platforms emerging every day, how can travel advisors ensure their businesses remain personal, authentic and human? This panel, hosted by Trade Secrets podcast hosts Emma Weissmann and Jamie Biesiada, brings together technology innovators and agency leaders to discuss practical ways to blend high-tech with high-touch. Panelists from Tern, Travefy, and Travel Planners International will share insights on how the right tech stack can free up time for advisors to do what they do best: build lasting client relationships.

2:51pm Closing

Shayna Zand, Host Agency Reviews

11:20am Demo

Waybird

11:40am Demo

LUXPages

12:00pm Demo

Fora Travel

12:20pm Demo

1000Access

12:40pm Demo

GRNConnect

1:00pm Demo

Travefy

1:20pm Demo

TravelJoy

1:40pm Demo

Tern

2:00pm Demo

Safari Portal

2:20pm Demo

Travel Industry Solutions

2:40pm Demo

APG

3:00pm Demo

Cruise Planners

3:20pm Demo

OnSpot

3:40pm Closing Event!

Shayna Zand, Host Agency Reviews

Shayna will wrap up the week with closing remarks and a few prizes/giveaways!